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TikTok is an iOS and Android social networking video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin (Chinese: ??) for the China market in September 2016. TikTok and Douyin are similar, but run on different servers to conform to Chinese censorship restrictions. The application allows users to generate short music and lip-sync videos of 3 to just a few seconds and short looping videos of 3 to 60 seconds. It is popular in Asia, the United States, and other parts of the world. TikTok is not available in China as well as its servers are located in countries where the application is available.

In 2018, the application gained popularity and have become by far the most downloaded app inside the U.S. in October 2018. As of 2018, it is available in over 150 markets, and in 75 languages. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in Chin

Douyin was introduced by ByteDance in China in September 2016. Douyin was developed in 200 days, and in a year got 100 million users, using more than 1 billion videos viewed every single day. TikTok was introduced within the international market in September 2017. On 23 January 2018, the True Website ranked #1 among free mobile app downloads on app stores in Thailand as well as other countries.

TikTok has been downloaded about 80 million times in the usa, and 800 million times worldwide, based on data from mobile research firm Sensor Tower that excludes Android users in China. Celebrities including Jimmy Fallon and Tony Hawk have joined the app in November 2018.

On September 3, 2019, TikTok and also the NFL announced a multi-year partnership. The partnership includes the launch of your official NFL account which will bring NFL content to worldwide fans.

musical.ly Merger – On 9 November 2017, TikTok’s parent company, ByteDance, spent up to $1 billion to buy musical.ly, a startup situated in Shanghai with an office in Santa Monica, California, possessing a popular social networking platform targeting the united states teenage market. Looking forward to leveraging the usa digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to make a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. Musical.ly was a social networking video platform that allowed users to produce short lip-sync and comedy videos. Its official release was on August 2014.

Expansion in other markets – As of 2018, TikTok is currently offered in over 150 markets, and in 75 languages. TikTok was downloaded more than 104 million times on Apple’s App store during the full first half of 2018, according to data provided to CNBC by Sensor Tower, an app analytics platform based in San Francisco. It surpassed Facebook, YouTube and Instagram to be the world’s most downloaded iOS app for the time period.

Douyin – Being a separate app from TikTok, Douyin is available through the developer’s website and it has maintained exactly the same app title since its launch in September 2016. Element of its popularity is attributable to the marketing campaigns, launching several activities with Chinese celebrities to engage their fans’ interest. For instance, its marketing campaign in 2018 Spring Festival Gala alone brought a rise of 70 million daily active users. In February 2018, Douyin launched a partnership with Modern Sky to monetize music.

Features – The TikTok mobile app allows users to create a short video of themselves which frequently feature music inside the background, may be sped up, slowed down or edited with a filter. To make a music video with the app, users can lzqwnk background music from numerous music genres, edit with a filter and record a 15-second video with speed adjustments before uploading it to discuss with other individuals on TikTok or any other social platforms. They are able to also film short lip-sync videos to popular songs.

The app’s “react” feature allows users to film their reaction to a particular video, over which it is placed in a small window that is movable round the screen. Its “duet” feature allows users to film a video aside another video. The duet feature was another trademark of musical.ly

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