The right way to grow your business using this powerful brand, audience and content-promotional tool We’ve been talking lately concerning how to improve your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has developed into a powerful brand-building, audience-building and content-promotional tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are plenty of people out there who promise to develop your Instagram followers by the thousands, but beware. Most of them use fake accounts created by bots to inflate your numbers. These kinds of followers have zero value. In fact, they could even be dangerous, seeking to steal your password or photos or infect you having a virus.
According to the data security company Imperva, these bad bots make up 28.9 percent of bots on Instagram. The best way to construct your Instagram followers is actually by being authentic in your brand and your audience.
Listed below are 3 tips to help you get real Instagram followers:
1. Tell a tale with Hashtags – It’s great to apply your company name as being a hashtag, but you should think beyond that.
In order to use your Instagram posts to have followers, use other hashtags that tell the history in the image you’re sharing. You need to start up a conversation when you’re sharing posts for things like:
A good demonstration of a brand name who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to have together and share their chips, as well as to use the hashtag once they share photos of their meetups.
By using engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully build-up followers on Instagram.
2. Get Creative – Instagram is all about photos, so many individuals consider the caption as an afterthought. Don’t neglect the image caption! You can generate engagement and promote sharing by making use of descriptive words that will engage, inspire and entertain your followers.
Here are some ideas that will help you build up followers on Instagram along with your posts:
Use questions within your caption. Write your question at the beginning of the post in order that people look at it first.
Get personal with your post. Tell a narrative about yourself, or the way your product helped or inspired someone else.
Ask individuals to tag others. Asking men and women to tag three of their best friends or tagging someone they are grateful for brings other potential followers to the equation.
A great illustration of a brand that does personal posts well will be the @NatGeo Instagram account. They generate breathtaking Instagram Stories with informative captions to coach an individual on the plight of animals around the globe. Remember when it comes to using Instagram posts to have followers, it’s information on being authentic. Don’t use questions in every single post or tell a private story that isn’t genuine.
3. Go Local – Among the best methods to develop your Instagram followers is to get to learn your neighbours! Whether you’re creating Instagram ads or want to advertise your event in a specific area, you will notice what’s going on close to you by using the search page and clicking on the Places tab.
Enter in the place to begin to see the geotagged posts for the area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – leaving a comment or even an emoji and stick to the person blevuz you prefer everything you see. Hopefully, this can be the start of an organic interaction.
For example, should you offer life coaching services, you might type in your local area then “entrepreneurs.” Local entrepreneurs might be looking for more work and life balance or assist with life goals or career challenges. Similarly, if you have an actual location that individuals have checked into on Instagram, reply to those posters’ pictures to make sure they’re aware of your Instagram presence, and after that follow them.
These are some of the best ways to build Instagram followers the right way: no bots, no shortcuts, just tried and tested methods to engage along with your audience and turn them into followers!